![]() “I don’t think anyone thought Cincinnati could pull something like that off,” says McGowan. Instead of the symphony welcoming Langrée, they wanted the whole city to join in. He and McGowan figured they could bring in the standard symphony crowd with a black-tie affair-plastic cups of cabernet sauvignon, trays of tomato bruschetta-but that was safe and familiar. “It was one of those jump-off-the-cliff-and-build-your-wings-on-the-way-down kind of things,” says Reynolds. And they weren’t sure anyone would show up. There were only two problems: They weren’t exactly sure how to create outdoor architectural animation for a 14-minute Tchaikovsky piece without doing a live rehearsal. They had the park and edifice reserved for two nights in early August. They had financial backing from the Haile Foundation. “We did the brand identity for it, came up with the name, came up with the whole tone and feel and philosophy around it.”Īt the time, Reynolds and McGowan both worked for Landor, one of the world’s top branding companies headquartered in Cincinnati. “We were creating something new,” says Steve McGowan, who co-owns the design firm Brave Berlin with Reynolds. The result was Lumenocity: live orchestra music performed in time with projection-mapped graphic designs cast onto the front of Music Hall-a complex, highbrow laser show intended to elicit polite applause and blown minds from the Washington Park lawn. A few days later, he was sitting down with Maloney and Trey Devey, president of the Cincinnati Symphony Orchestra, to plan a special celebration welcoming conductor Louis Langrée as the new music director. “He said, ‘I heard you’re the guy in town to call about projection mapping,’ ” says Reynolds. He was driving north on I-75 in the spring of 2013 when Tim Maloney, president and CEO of the Haile Foundation, rang him with an idea. ![]() ![]() For our April 2017 issue, we examine how creatives are remaking the Queen city.ĭan Reynolds remembers getting the phone call. For more information on Synergy One Lending (NMLS 1907235) visit To learn more about partnering with the Legends, email. Synergy One Lending is based in San Diego, CA, is currently licensed in 42 states and has Operational HUBS in Boise, ID, Denver, CO and Dallas, TX. "Malcolm and his team made this an opportunity we couldn't refuse, and we already feel like we're part of the family." "We are thrilled to be partnering with a first-class organization like the Texas Legends," said Aaron Duca, VP, Production of Synergy One Lending. Synergy One was formally introduced to the Legends' Owners Club at the September networking luncheon as the featured speaker. The company will have the opportunity to actively engage the Legends' members year-round through networking and events and will have a courtside presence with floor seats and branding for all home games. The partnership also includes both permanent signage displayed for all events in the Comerica Center and digital courtside signage visible throughout the arena and on tv broadcasts. Elevating the partnership's reach, the branding opportunities also include advertisements on all the team's home television broadcasts. Synergy One will be prominently branded on the team's shooting shirts worn at all 50 games and will have a presence in the Comerica Center for all home games with an activation space to meet and interact with fans. Tipping off with the 2021-22 season, the Legends will utilize both in-game and digital marketing assets to showcase their newest partner. "Synergy One utilizes technology to make the process simple, but their focus is on service first and foremost," said Legends President Malcolm Farmer. "We found a cultural fit between the vision and mission of our two organizations and the partnership was natural." Synergy One Lending, a lender committed to The Modern Mortgage Experience™.
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